Destination Development Coordinator
Visit Shreveport-Bossier - Shreveport
Destination Development Coordinator
Full Time • Visit Shreveport-Bossier - Shreveport
Benefits:
- Cell Phone Allowance
- 401(k)
- 401(k) matching
- Competitive salary
- Dental insurance
- Health insurance
- Paid time off
- Training & development
- Opportunity for advancement
- Tuition assistance
- Vision insurance
- Wellness resources
Job Title: Destination Development Coordinator
FLSA Classification: Non-Exempt
Reports to: Vice President of Destination Development
Job Category: Destination Development
Position Overview:
The Destination Development Coordinator will support the Vice President of Destination Development with implementation of Visit Shreveport-Bossier’s (VSB) Destination Master Plan; a 10-year strategy to grow tourism, enhance visitor experiences, boost local investment and monitor progress toward strategic goals. This position will work collaboratively with internal and external stakeholders to enhance Shreveport-Bossier’s appeal to visitors, improve visitation, expand visitor spending, and promote economic development in our region through tourism.
The Destination Development Coordinator will be a strategic thinker that can manage multiple projects while collaborating effectively with cross-functional teams within VSB. This individual will assist in partnering with city, government, non-profit groups and local business leaders to help achieve VSB’s strategic goals. The Coordinator must be a team-oriented individual that will contribute to the strengthening of the overall team culture at Visit Shreveport-Bossier.
Essential Functions/Accountabilities:
- Work in partnership with the Vice President of Destination Development to assist with short and long-range project planning.
- Become thoroughly familiar with the Destination Master Plan.
- Partners with local governments, hospitality businesses, and community groups to support sustainable growth within the community.
- Help identify and manage funding/grant opportunities (national, state and/or local) related to destination development initiatives throughout the community.
- Maintains accurate and up-to-date information on the progress of Destination Development initiatives, including updating goals/progress on the VSB website.
- Update CRM database with relevant stakeholder information on an ongoing basis.
- Compile and analyze current data on Destination Development projects; including, but not limited to, preparing economic impact reports, reviewing visitor metrics and establishing return on investment analysis.
- Collaborate with Communications/Marketing on the creation and execution of Destination Development marketing plan.
- Effectively communicate destination development initiatives and advocacy efforts with both internal and external stakeholders.
- Attend and contribute to pertinent meetings and events as a representative of Visit Shreveport-Bossier.
- Ability to create and present professional presentation decks (through PowerPoint or Google Slides) that adhere to VSB brand standards.
- Assist in the creation and implementation of activities and projects focusing on destination development.
- Manage timelines, budgets, consultants and vendors with a focus on impact and strategic growth.
- Complete additional administrative tasks as assigned.
- Other duties and responsibilities as needed to ensure the ongoing success and positive work environment of VSB.
Desired Qualities:
- Bachelor’s degree in business administration, Economics, Marketing, or related field required. Experience in tourism, marketing, economic development or related field preferred. An equivalent combination of education and experience may be considered.
- Experience working in a database and ability to operate Microsoft Office applications (primarily, but not exclusively Excel, Word, Outlook, PowerPoint, Teams, etc.).
- Familiarity of tourism principles and industry best practices preferred.
- Strong verbal and written communication skills in a collaborative, team-oriented environment, including the ability to speak in public with strong networking skills.
- Proven project management skills with the ability to handle multiple projects and tasks simultaneously.
- Skills in website maintenance through content management systems desired.
- Ability to establish and maintain effective working relationships with public officials, business leaders, community partners and the public.
- Strong analytical and problem-solving skills, with a proven ability to use data to inform decision-making.
- Ability to maintain accurate records and prepare reports from file sources.
Job Requirements:
- Normal work hours for this role are Monday – Friday (8 am to 5 pm).
- Occasional travel locally in market will be necessary, some overnight travel.
- Ability to work early mornings, evenings and weekends, as needed.
- Must be able to stand, sit and/or walk for extended periods.
Somos un empleador con igualdad de oportunidades y todos los candidatos calificados recibirán consideración por el empleo sin distinción de raza, color, religión, sexo, origen nacional, estado de discapacidad, estado de veterano protegido o cualquier otra característica protegida por la ley.
Visit Shreveport-Bossier is the official destination marketing organization attracting meetings, leisure visitors, gaming visitors, and sporting events that result in economic growth through visitor expenditures and enhancing the quality of life in Louisiana’s Caddo and Bossier parishes.
Visitors love all that there is to see and do in Shreveport-Bossier; a metropolitan area of about 350,000 people. The sister cities are ideally situated in northwest Louisiana about 15 minutes from the Texas border on the west and 30 minutes from the Arkansas border on the north.
The Red River connects the two cities and since Shreveport’s early inception, the riverfront has served as the hub of the city’s commercial life. What began life as a log-jammed river port has now become home to a splendid convention center, six riverboat casinos, year-round festivals and a riverfront shopping/dining/entertainment venue.
The people are charming and the dining is unparalleled mixing the wide-open Texas spirit with the spicy Louisiana Cajun attitude.
The area has a lively arts, craft brewery and music scene. The diverse museums tell the story of famous musicians, galaxies, cultures, and explorers. The festivals showcase Louisiana’s traditions of good music, great food and all night entertainment.
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